The Art of Performance Tour

The Art of Performance Tour is a multi-city, multi-day tour where consumers are given“an unprecedented test drive and digital engagement experience to introduce the Jaguar XE compact luxury sedan to millennial consumers across the United States.” In these tours, consumers are able to to test drive the XE models months before they go on sale. Miami, Chicago, Washington and LA are some of the cities where these tours are currently being held, with more cities to be added in the near future.

The Miami location, which we had the great honor of catering this year, was held at the Miami Opa-Locka Executive Airport from March 3rd-March 6th. Amongst the luxury cars and “test-drive” routes were the antique airplanes, which added to the attractions at the event. In four days, we managed to feed close to 3,000 consumers and 1,000 staff members. The Menu for the Participants consisted of:

Breakfast

Freshly Baked Mini Scones

Assorted Mini Muffins

Assorted Mini Danish Pastries

Cream Cheese Spreads, Fruit Preserves and Whipped Butter

Fresh Skewered Fruit

Freshly brewed Coffee, Regular and Decaffeinated

A Selection of Teas

Participants’ Meals- Lunch:

A Selection of Finger Sandwiches on White and Whole Wheat Bread:

Cucumber with Vegetable Boursin, Tropical Chicken Salad, Smoked Turkey,

Smoked Salmon, Egg Salad